The NOLN Podcast

How to Master Digital Marketing

Christina Ross, president of Silver Frog Marketing, joins Digital Multimedia Editor Noah Brown to outline what makes a good digital marketing campaign and how to effectively employ one for your shop.   

Award Runner Up Costa Kapothanasis

Catch up with Costa Kapothanasis in this special award issue episode of The NOLN Podcast. Kapothanasis runs Costa Oil 10 Minute Oil Change, which has a group of company-owned shops in the Northeast and Midwest. Also, the company recently started franchising and has recruits already signed up. This interview highlights the hard work it takes to develop a franchise concept, all while running and improving company-owned assets. Also, be sure to check out the profile story over at the NOLN website.

Award Runner Up Shane Burton

This week, catch this fun interview with one of our 2021 award runners up, Shane Burton. A former teacher, Burton now runs the family franchise in Twin Falls, Idaho. In this interview, he talks about how his father and uncle built a strong franchise, how he got into the business, and how his career as a teacher helped him manage people now that he's running things. Be sure to check out the written profile of Burton here.

2021 Operator of the Year Jason Berry

Jason Berry is the operator of two Havoline xpress lube shops in Alabama, and he's also the 2021 Operator of the Year. Berry is hardworking, humble, and does a lot for his team at those Havoline shops. Plus, he's put up some great numbers in car counts and sales. All that and more has earned him this year's top award, and this podcast interview will give you more insight into who Jason is as a person and an entrepreneur. Be sure to check out his profile story here, which is part of the September magazine issue.

The Value in Price Discussions

Editorial Director Anna Zeck and Dwayne Myers of Maryland-based Dynamic Automotive talk about how shops can demonstrate value in pricing discussions with customers.  Check out this insightful podcast episode and be sure to subscribe to The NOLN Podcast on your platform of choice!

A Close Look at EV Fluids

NOLN editor Matt Hudson takes a close look at what electric vehicle fluids are out of the market today and what exactly they're used for. Explore the properties that EV thermal fluids are important, how these new fluids diverge from those in traditional vehicles, and what lube shop owners should think about as more hybrids and EVs hit the streets over the next decade. Special mentions in this episode include this Lubes 'N Greases article and a report from McKinsey and Company.  Also be sure to check out this past episode about battery conditioning.

Protect Yourself from Copyright Infringement

Despite having easy access to images and other media online, most every creative work available to download is protected by copyright law, and reposting, disseminating or otherwise sharing that image without consent from the owner of that intellectual property could land you and your shop in some deep legal trouble.  Digital Multimedia Editor Noah Brown speaks with Minneapolis-based communications attorney Mark Anfinson, who specializes in First Amendment and copyright law, about what exactly is protected under copyright and how to prevent accidental infringement. 

Finding a Legal Partner

When it comes to auto maintenance and repair, there's an education gap. Attorneys who understand the challenges that shop owners face in their day-to-day operations are few and far between. And as vehicles become more and more complex, the need to have a savvy legal pro in your corner has only become more urgent. Associate editor Megan Gosch speaks with William Ferreira, the attorney behind the California-based Automotive Defense Specialists, explains how to bridge the gap and build an attorney relationship that's well worth the investment.

Succeeding as a Multi-Unit Franchisee

James Webb, author of the recently released Redneck Resilience: A Country Boy's Journey To Prosperity, joins Digital Multimedia Editor Noah Brown to talk about his transition to the world of franchising and how to make the most of the opportunities being a franchisee provides.  For the latest news and trends in the quick oil and lube industries, follow NOLN on Facebook and Twitter, and check out NOLN.net.

Cut the BS in Your Shop and Your Leadership

Martin Moore, founder of Your CEO Mentor and author of the upcoming "No Bullsh!t Leadership" book, joins Digital Multimedia Editor Noah Brown to discuss strategies on how to get the most out of your team by improving your leadership skills and habits. For the latest news and trends in the quick oil and lube industries, follow NOLN on Facebook and Twitter, and check out NOLN.net.