{"store":{"baseInfo":{"podcastTitle":"The NOLN Podcast","slug":"thenolnpodcast","podcastDescription":"The NOLN Podcast is the premier quick lube industry podcast, helping shop owners and operators improve their businesses with real-world solutions to common problems, delivered by leading industry experts and elite shop leaders.","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/16427289/Security_13.png","podcastShareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/16427289/Security_13_1200x628.jpg?s=61cf4d2216acc9837f9bffd73fe3c659&e=png","podcastUrl":"https://thenolnpodcast.podbean.com","podcastCanSearched":true,"feedUrl":"https://feed.podbean.com/thenolnpodcast/feed.xml","theme":"elegant","podcastDeepLink":"https://www.podbean.com/pw/pbblog-iqap9-faa919?from=usersite","removePodbeanBranding":"yes","brandingLogo":null,"timeZone":{"timeZoneId":11,"gmtAdjustment":"GMT-06:00","useDaylightTime":1,"value":-6,"text":"(GMT-06:00) Central Time (US & Canada)","daylightStartTime":"Second Sunday Of March +2 Hours","daylightEndTime":"First Sunday Of November +2 Hours","timezone":"America/Chicago"},"podcastDownloads":null,"totalEpisodes":207,"showComments":true,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":false,"author":"NOLN","enableEngagementStats":true,"shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-iqap9-faa919-playlist","language":"en","sensitivitySessionExpireTime":3600,"podcastApps":[{"name":"Apple Podcasts","link":"https://podcasts.apple.com/us/podcast/the-noln-podcast/id1493208692","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/apple-podcast.png","title":null},{"name":"Podbean App","link":"https://www.podbean.com/pw/pbblog-iqap9-faa919?from=usersite","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null},{"name":"Spotify","link":"https://open.spotify.com/show/2dNQOivKRx93W84NP0bKHm","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/spotify.png","title":null},{"name":"Amazon Music","link":"https://music.amazon.com/podcasts/ac6bc58d-4327-460a-bdbe-9a7bf00a410d","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/AmazonMusic.png","title":null},{"name":"iHeartRadio","link":"https://www.iheart.com/podcast/269-the-noln-podcast-80189368/","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/iHeartRadio.png","title":null},{"name":"PlayerFM","link":"https://player.fm/series/3482207","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/PlayerFM.png","title":null},{"name":"Podchaser","link":"https://www.podchaser.com/podcasts/the-noln-podcast-2299349","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/Podchaser.webp","title":null},{"name":"BoomPlay","link":"https://www.boomplaymusic.com/podcasts/68500","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/BoomPlay.png","title":null}],"components":{"base":[{"id":"MainStyle","val":"light"},{"id":"Font","val":"Avenir"},{"id":"SecondaryFont","val":"Avenir"},{"id":"PlayerColor","val":"#8fc31f"},{"id":"PlayerStyle","val":"player1"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":null},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

Cookies Notice

This website uses cookies to improve your experience while you navigate through the website. By using our website you agree to our use of cookies.

"},{"id":"EpisodePageListenOn","val":"hide"},{"id":"EpisodePageCustomizeComponent","val":"hide"}],"home-header":[{"id":"HomeHeaderTextColor","val":"#000000"},{"id":"HomeHeaderBackgroundColor","val":"#ffffff"}],"page-header":[{"id":"PageHeaderTextColor","val":"#ffffff"},{"id":"PageHeaderBackgroundColor","val":"#868686"}],"episode-list":[{"id":"EpisodeListType","val":"grid"},{"id":"EpisodesPerPage","val":10},{"id":"EpisodeStats","val":"show"}],"navigation":[{"id":"NavigationFontColor","val":"#000000"},{"id":"NavigationBackgroundColor","val":"#e9e9e9"},{"id":"NavigationSearch","val":"show"},{"id":"NavigationLinks","val":[{"id":"Home","type":"Link","value":"/","text":"Home","subitems":[]},{"id":"Subscribe","type":"Link","value":"https://www.podbean.com/site/podcatcher/index/blog/w3wOLrHqgu83","text":"Subscribe","subitems":[]},{"id":"Profile","type":"Link","value":"https://www.podbean.com/user-Ap6WjmtApCl8","text":"Profile","subitems":[]}]}],"footer":[{"id":"FooterType","val":"Footer2"},{"id":"FooterFontColor","val":"#ffffff"},{"id":"FooterBackgroundColor","val":"#000000"},{"id":"FooterCopyright","val":"Copyright 2023 All rights reserved."},{"id":"SocialMediaLinks","val":{"facebook_username":"","twitter_username":"","instagram_username":"","youtube_username":"","linkedin_username":""}}],"customize-container1":[],"customize-container2":[]},"allLinks":[],"mainStylesDefaultSettings":null,"defaultCustomizeComponents":null,"scripts":[],"metas":null,"appConfig":{"package":"com.podbean.app.generic","app_store_id":1484287462,"app_name":"Podbean Biz Podcast App","scheme":"enterprise-podbean-com"},"customizeCss":null,"canEditCss":null,"enableJsCodeInCustomizeContent":false,"enabledIframeCodeInCustomizeContent":true,"sectionMaxCount":10,"enableEditorLink":true,"enableEditCookiesNotice":true,"siteRedirectToFeed":false,"podcatcherRssUrl":null,"showFeed":true,"showTopBar":true,"enableWebSiteLike":false,"organizationName":"Endeavor Business Media","organizationPageLink":"https://www.podbean.com/podcast-network/endeavorb2b83xuuwgu"},"backToListUrl":"/","tinymceLoaded":false,"listEpisodes":[],"userLikedEpisodes":[],"userLikeCheckedEpisodes":[],"topBarIframeLoaded":false,"listTotalCount":0,"listTotalPage":0,"listPage":0,"listType":"all","listValue":"","listName":"","pageLoading":false,"apiBaseUrl":"https://thenolnpodcast.podbean.com","apiV2BaseUrl":"","apiCommonParams":{"t":"69553d22","clientSignature":"caecf69f19daf508f3bfe19960aa16bc","u":null,"customizing":null},"apiCommonHeaders":{},"comments":[],"commentsTotalCount":0,"commentsTotalPage":0,"commentsPage":1,"commentEpisodeId":"pb20987864-ccyrc","episode":{"id":"pb20987864","idTag":"ccyrc","title":"Your Target Audience","logo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog16427289/df0ac55e8c43380560ae01ec39a1ea09_300x300.png","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/ep-logo/pbblog16427289/df0ac55e8c43380560ae01ec39a1ea09_1200x628.jpg?s=21ca09ad8be1864bf068806f51c1a005&e=png","largeLogo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog16427289/df0ac55e8c43380560ae01ec39a1ea09.png","previewContent":null,"content":"

Megan Williams is back on The NOLN Podcast to talk about marketing target audiences.

It's important to get the best idea of who your marketing is intended to reach, and in this episode, Williams talks about some easy, free tools that can help operators find out about those audiences.

","publishTimestamp":1622707200,"duration":616,"mediaUrl":"https://mcdn.podbean.com/mf/web/bm9noh/secure_nolnpodcast_0602_final.mp3","mediaType":"audio/mpeg","shareLink":"https://admin5.podbean.com/embed.html?id=pb-ccyrc-1403fd8","likedCount":0,"deepLink":"https://www.podbean.com/ew/pb-ccyrc-1403fd8","transcriptUrl":null,"permalink":"/e/your-target-audience/","downloadLink":"","fallbackResource":null,"fallbackResourceMimetype":null,"downloadCount":0,"status":"publish","hasMoreContent":false,"chaptersUrl":null,"explicit":false},"episodeShareLink":null,"deepLink":"https://www.podbean.com/ew/pb-ccyrc-1403fd8","playlist":{"episodes":[],"current":0,"start":0,"stop":0,"playing":true,"playerLoading":true,"playbackRate":1,"playbackRateIndex":1,"volume":1},"toasts":[],"confirm":null,"customizeEditorFormZIndex":999,"lastRequestTime":null,"validateChangesOnBeforeunload":true,"windowWidth":1000,"VITE_FS1_CDN_URL_PREFIX":"https://pbcdn1.podbean.com/fs1","reloadStats":false,"userIdEncrypted":null,"userProfilePicture":null,"username":null,"isVerified":false,"loadUserInfo":false,"loginUrl":"https://www.podbean.com/site/user/login?return=https%253A%252F%252Fthenolnpodcast.podbean.com%252Fe%252Fyour-target-audience%252F&rts=ad807340732fe353c49ed51be2dd0fa3d0f8a319","recaptchaV3Loaded":false,"recaptchaV2Loaded":false,"likesLoaded":false,"commentLikeMap":{},"commentOffset":0,"widgetCommentsLoaded":false},"episode":{"id":"pb20987864","idTag":"ccyrc","title":"Your Target Audience","logo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog16427289/df0ac55e8c43380560ae01ec39a1ea09_300x300.png","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/ep-logo/pbblog16427289/df0ac55e8c43380560ae01ec39a1ea09_1200x628.jpg?s=21ca09ad8be1864bf068806f51c1a005&e=png","largeLogo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog16427289/df0ac55e8c43380560ae01ec39a1ea09.png","previewContent":null,"content":"

Megan Williams is back on The NOLN Podcast to talk about marketing target audiences.

It's important to get the best idea of who your marketing is intended to reach, and in this episode, Williams talks about some easy, free tools that can help operators find out about those audiences.