How a Big Shop Rebranded

Steve Eddy, owner of Fast Eddy's in Meridian, Idaho, talks about his crown jewel: a 5.5-acre business that includes a C-store, fuel, car wash, a sandwich shop, and a quick lube.

Eddy talks about what makes his facility special and how he rebranded from the Havoline xpress lube program into the newly launched Chevron xpress lube program.

The name of the game is catering to customer comfort, and Eddy is always focused on that. Hear about his strategies in this week's episode.